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I created both the images and typography for these logos using Illustrator, Photoshop, and Adobe Dimensions. I research the
market the logo will be used in (manufacturing, software, merchandising), whether
it will also be used for packaging, on the web, etc. I discuss the look the company
or product is going for and present 3 alternative designs. Besides giving a higher profile to the product or company, a well-designed logo can be adapted to many sizes, used in many media, and brand the company or product across all touchpoints. |
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